Responsibilities

• Oversee and develop strategies for successful fashion brand launches.
• Conduct in-depth market research and identify trends and opportunities within the industry.
• Craft comprehensive marketing plans, developing and implementing targeted campaigns.
• Collaborate to ensure alignment with brand objectives.
• Analyze market data, coordinate communication strategies, and assess campaign performance to maximize impact.
• Develop a pre-launch strategy including teasers, audience building, and email capture campaigns
• Plan and execute a comprehensive launch campaign across social media and digital platforms
• Identify growth opportunities and monitor campaign performance to optimize results

Requirements

• Proven experience launching brands or products
• Strong understanding of social and digital marketing trends
• Ability to translate brand identity into impactful campaigns
• Strategic thinking with creative instincts
• Organizational, communicative, and execution skills
• Strong analytical and problem-solving skills with attention to detail

Preferred

• Fashion or e-commerce experience
• Portfolio showcasing past launches or campaigns
• Bachelor’s degree in Marketing, Business Administration, or a related field is preferred but not required