Responsibilities

• Own and execute lifecycle marketing strategies that increase donor lifetime value (LTV) and reduce churn
• Design personalized donor journeys that build long-term relationships through relevant, high-value content rather than high-frequency mass communications
• Develop segmentation strategies based on supporter behavior, interests, engagement history, and giving patterns.
• Continuously test and optimize lifecycle campaigns to improve retention, engagement, and repeat giving.
• Architect and manage advanced HubSpot lifecycle workflows, including multi-branch and behavior-triggered journeys
• Design dynamic “choose your own adventure” automation flows where user behavior (e.g., clicks, issue interests, donation history) triggers tailored next steps
• Implement personalization using dynamic content blocks, behavioral triggers, and automated segmentation
• Ensure lifecycle workflows are scalable, maintainable, and aligned with overall growth objectives
• Partner closely with the data team to transform user data into compelling narratives and personalized communications
• Use behavioral segmentation to automatically deliver relevant content—for example, ensuring a climate focused donor receives climate-specific recommendations
• Pivot strategy based on key engagement metrics such as open rate, click-through rate, repeat donation rate, and churn
• Champion a privacy-first, trust-centered communication approach
• Prioritize deliverability, sender reputation, and long-term growth
• Develop lifecycle messaging that reduces “urgency fatigue” and focuses on value-driven engagement
• Ensure communications are transparent, relevant, and aligned with supporter expectations

Requirements

• 5+ years of experience in Lifecycle Marketing, Retention Marketing, CRM Marketing, and/or Growth Marketing.
• Advanced experience with HubSpot, particularly workflow automation, behavioral segmentation, and dynamic content
• Experience building multi-branch, behavior-triggered automation journeys
• Demonstrated success increasing customer or donor lifetime value (LTV) and reducing churn
• Strong experience building lifecycle programs focused on relationship-building rather than high-volume email blasts
• Experience designing and executing complex marketing automation workflows
• Strong analytical mindset with the ability to translate behavioral data into actionable lifecycle strategies
• Excellent written communication and storytelling skills

Preferred

• Experience working with political, nonprofit, advocacy, or other mission-driven organizations
• Familiarity with email deliverability best practices and sender reputation management

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Parental leave
• Vision insurance