Responsibilities

• Build the marketing layer across the Growth roadmap: acquisition, access, activation and resurrection, monetization, and the shared Growth Platform.
• Translate product hypotheses into audience insights, positioning, messaging, launch briefs, lifecycle journeys, landing-page narratives, performance creative, and in-product education.
• Maintain an integrated plan that connects the Growth product roadmap to the consumer product marketing calendar across lifecycle, performance, social, creators, partnerships, and brand moments.
• Serve as the subject matter expert across all Growth levers, advising teams across the organization on the most effective ways to integrate Growth into their initiatives.
• Partner with cross-functional teams to design and interrogate the user journey so we can align our external promises with in-product and owned-channel landing, access, onboarding, continuation, and conversion experiences.
• Create audience and market playbooks for new users, high-value, or at-risk cohorts, including where acquisition headroom, access friction, weak Week 1 continuation, churn, or monetization gaps are greatest.
• Turn campaign, lifecycle, research, and product data into clear readouts that improve both marketing execution and future product prioritization.
• Use AI-enabled workflows to increase research, synthesis, briefing, and iteration speed while maintaining judgment, quality, and user trust.

Requirements

• 5+ years of experience in product marketing, growth marketing, lifecycle marketing, consumer marketing, or a related role; equivalent project experience is welcome.
• Evidence that you can turn customer or market insight into clear positioning, messaging, and practical execution.
• Experience supporting a launch, onboarding journey, lifecycle program, conversion initiative, or growth experiment and learning from the results.
• Comfort working with funnels, cohorts, experiments, and metrics—and knowing when the data does not prove causality.
• Strong cross-functional execution skills and the ability to keep owners, decisions, dependencies, and next steps clear.
• Clear, concise writing and the judgment to adapt one strategic narrative across product surfaces and marketing channels.
• A hands-on operating style: you can structure an ambiguous problem, produce the work, and ask for help at the right moments.
• Curiosity about consumer behavior, empathy for different audiences, and a thoughtful approach to growth, quality, and trust; global or subscription experience is a plus.

Preferred

• global or subscription experience is a plus.