Responsibilities

• Own our web presence across our domains as the digital product owner
• Manage the website roadmap with developers
• Optimize the conversion rate based on fact and analytics
• Ensure legal compliance with accessibility and customer tracking
• Design and run ongoing A/B and multivariate tests across:
• Page layouts and UX
• Conversion flows
• Lead capture experiences
• Maintain a structured experimentation roadmap
• Prioritize tests based on data, impact, and effort
• Own digital analytics from first website session through conversion and store visit
• Heavy hands-on use of GA4:
• Funnel and path analysis
• Event tracking and instrumentation
• User behavior and cohort analysis
• Partner with developers to ensure accurate tracking
• Build dashboards and reporting for leadership
• Translate data into clear product decisions
• Own customer messaging platforms:
• Podium (SMS & chat) — (email) Sailthru — Design and optimize: lead nurturing journeys, follow-up and re-engagement sequences, A/B test: copy and content, timing and frequency, message sequencing, Performs other duties as assigned.

Requirements

• 5+ years in Product management
• Growth or CRO roles
• Digital experience optimization
• Strong analytical background
• Deep hands-on GA4 experience and website analytics
• Proven track record of running A/B tests and interpreting results
• Experience working closely with developers
• Expertise in managing email and text platforms
• Ability to translate insights into actionable improvements

Preferred

• Sailthru, Braze, Iterable, Klaviyo
• Podium or other messaging platforms
• Retail or multi-location businesses
• SQL / BigQuery / advanced analytics
• User research and usability testing experience
• Entrepreneurial and motivated for continuous improvement