Responsibilities

• Paid Acquisition & Optimization: Build, launch, and manage paid campaigns across Meta Ads Manager, Microsoft Advertising, Google Ads, and LinkedIn. Continuously test bidding strategies, audience segments, and budget allocations.
• Analytics & Conversion Tracking: Own the funnel. Instrument custom events in GA4, build airtight UTM taxonomies, and analyze user drop-off to tie marketing spend directly to downstream conversion actions (leads, demo requests, pipeline).
• Hands-on Creative Production: Grab a camera or phone on the factory floor to capture robot demos, deployments, and technical breakthroughs. Cut your own short-form video variants, statics, and motion ads tailored specifically to drive clicks and conversions.
• Performance Over Hype: Evaluate every asset against hard business metrics: Click-Through Rate (CTR), Cost Per Click (CPC), Cost Per Acquisition (CPA), and conversion rates—not views or likes.
• Creative Iteration: Treat creative as a variable. Constantly test new hooks, angles, and messaging to combat ad fatigue and maximize spend efficiency.

Requirements

• Paid Ad Platform Experience: Hands-on experience building and managing campaigns inside Meta Ads Manager and Microsoft/Google Ads. You know how to structure ad sets, configure custom conversions, and troubleshoot attribution discrepancies.
• Analytics Fluency: Proven ability to navigate GA4, configure event tracking, read attribution models, and synthesize data beyond surface-level reporting.
• Commercial Marketing Metrics: You prioritize Cost Per Acquisition (CPA), Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), and Conversion Rate (CVR). You understand why a 500k-view video that drives zero conversions is a failure.
• Agile Content Creation: You know how to shoot crisp footage and quickly cut hook-heavy video ads using Premiere Pro, Final Cut, or CapCut. You understand pacing, on-screen text hierarchies, and compelling calls-to-action.
• Onsite Presence: Fully onsite at our facility in San Francisco, working directly with the hardware and team.

Preferred

• Experience with B2B hardware or industrial lead generation.
• Working knowledge of Figma for rapid ad banner and static asset prototyping.
• Familiarity with CRM pipelines and landing page optimization (conversion rate optimization / CRO).