Growth & Performance Marketing Manager

Los Angeles, CA (On-site)

$120K/yr – $135K/yrMid Level4+ years expFull time

Posted 4 months ago

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Job Summary

Drive growth marketing across affiliate, CRO, and CRM for a luxury lifestyle portfolio, coordinating agencies and cross-functional teams to optimize revenue.

  • Own affiliate, CRO, and CRM initiatives to drive revenue across the portfolio.
  • Must-have: 4–7 years in growth or performance marketing with analytics skills.
  • Standout: strong cross-functional coordination with agencies and in-house teams.

Job Description

Responsibilities

  • Manage partner pitching & rate negotiations
  • Coordinate partner communications around deals, offers, and seasonal moments
  • Track performance and contribute to affiliate expansion forecasting
  • Help execute the CRO roadmap across the portfolio, aligned to revenue impact and business priorities
  • Conduct site and UX audits to identify conversion opportunities
  • Build and launch A/B and multivariate tests hands-on
  • Manage the testing calendar across properties
  • Contribute to test prioritization based on ROI, effort, and technical complexity
  • Analyze results and deliver clear, actionable recommendations
  • Support CRM optimization strategy, including list health, segmentation, and deliverability

Requirements

  • 4–7 years of experience in growth marketing, performance marketing, or digital marketing
  • Luxury retail (e-commerce), lifestyle, or hospitality/travel industry experience strongly preferred
  • Hands-on experience with affiliate marketing, CRO, and CRM/lifecycle programs
  • Proficiency with analytics platforms (GA4, Klaviyo, Funnel, or similar)
  • Experience coordinating with paid media agencies across SEM, Social, and programmatic
  • Strong analytical skills with the ability to translate data into action
  • Experience managing cross-functional stakeholders, including marketing managers, agencies, and developers
  • Proven experience leveraging AI to drive workflow efficiency (e.g., reporting automation, experimentation, creative and campaign optimization)
  • Highly organized, self-directed, and comfortable taking initiative in a fast-paced, evolving environment
  • Familiarity with A/B testing tools, tag management, and attribution modeling

Preferred

Benefits

  • Culture of Growth & Belonging
  • Guided Skills Development : Access to training, leadership programs, mentorship, and cross-property mobility to encourage achievement and discovery.
  • Diversity, Equity, Inclusion & Belonging : We honor individuality while fostering a culture of respect and belonging across all teams.
  • Community Engagement : Opportunities to give back through local volunteerism, sustainability, and charitable partnerships.
  • Comprehensive Health Coverage : Medical, dental, and vision plans through Aetna, designed to fit a range of personal and family needs.
  • Wellness Access : Company-subsidized memberships with Equinox and ClassPass, plus wellbeing workshops and mental health resources.
  • Employee Assistance Program (EAP) : Confidential support for emotional wellbeing, financial planning, and life management through Unum.
  • Paid Time Off : Flexible PTO plus 11 paid holidays each year for corporate team members.
  • Paid Parental Leave : Paid time off for eligible employees welcoming a new child through birth, adoption, or foster placement.
  • Flexible Work Practices : Hybrid schedules for eligible roles and an emphasis on work-life balance.
  • 401(k) Program : Company match of 50% of employee deferrals, up to the first 4% of eligible compensation.
Proper Hospitality logo

Proper Hospitality

Proper Hospitality designs, brands, and operates high-end lifestyle hospitality experiences under the Proper, Hotel June and The Collective brands. Each property is a distinct reflection of the vibrant community surrounding it, yet shares a common belief in uncommon luxury, convenience of location, and world-class amenities provided by locally vetted innovators in food and beverage, technology, art, music, fashion and wellness. Led by the visionaries behind The Kor Group, the company currently manages Proper branded hotels in Santa Monica, Downtown L.A., San Francisco and Austin, The Shelborne by Proper in Miami, the Hotel June in West Los Angeles and Malibu; and The Collective, a curation of design-driven independent hotels including Avalon Hotels in Beverly Hills and Palm Springs, the Ingleside Inn in Palm Springs, The Culver Hotel in Culver City, the Montauk Yacht Club in Montauk, NY. Look to see the brands expand into new markets such as Dallas, Miami, Palm Springs and more. Santa Monica Properhttps://www.properhotel.com/santa-monica/ Downtown L.A. Properhttps://www.properhotel.com/downtown-la/ Austin Properhttps://www.properhotel.com/austin/ San Francisco Properhttps://www.properhotel.com/san-francisco/ Hotel June West LAhttps://www.thehoteljune.com/west-los-angeles/ Hotel June Malibuhttps://www.thehoteljune.com/malibu/ Ingleside Estatehttps://inglesideestate.com/Avalon Palm Springshttps://www.avalon-hotel.com/palm-springs/ Avalon Beverly Hillshttps://www.avalon-hotel.com/beverly-hills/ The Culver Hotel https://www.culverhotel.com/ Montauk Yacht Clubhttps://montaukyachtclub.com/The Shelbornehttps://www.properhotel.com/shelborne/Proper Givinghttps://www.properhotel.com/proper-giving/

Founded in 2014
Santa Monica, California, USA
448 employees (27 in marketing)

Traffic Signals

Monthly Visitors
155.2K
Monthly Google Ads Budget
$31.4K
Traffic Source Mix
Search
53.3%
Direct
35.8%
Referral
9.5%
Social
0.7%
Paid
0.7%

Headcount Trend

Current headcount: ~448

Marketing Team

Marketing Team Size
17 (4% of company)

Funding

Total Funding
$333.4K
Last Raise
$333.4K
Series Unknown, 2 years ago

Funding History

  • Sep 2024
    Series Unknown • $333.4K

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