Growth & Performance Marketer for a startup

USA (Remote)

$25/hr – $45/hrMid Level2+ years expPart time

Posted 4 months ago

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Job Summary

Drive performance marketing for a DTC orthodontic brand by planning campaigns, building partnerships, and optimizing paid spend.

  • Own planning, launch, and optimization of Google, Meta, and TikTok campaigns
  • Must-have: Proven ROAS/CPA targets with e-commerce ad spend
  • Standout: Built influencer and affiliate programs end-to-end

Job Description

Responsibilities

  • Help with the planning and launch of the brand
  • Plan, launch, and optimize Google Search and Shopping campaigns targeting high-intent buyers
  • Build and manage Meta (Facebook/Instagram) and TikTok paid campaigns
  • Write ad copy and brief UGC creators on hooks, scripts, and video concepts
  • Build our influencer and affiliate program from scratch
  • Reach out to micro-influencers in dental, orthodontic, and wellness niches
  • Track ROAS, CPA, and CTR weekly across all channels and optimize
  • Recommend budget splits across Google, Meta, and TikTok based on performance
  • Recommend other marketing, advertising, or sales ideas

Requirements

  • Proven experience running Google Search/Shopping ads for an e-commerce brand
  • Experience running Meta and/or TikTok paid campaigns
  • Comfortable managing $3,000–$15,000/month in total ad spend
  • Track record of hitting ROAS or CPA targets
  • Experience building or managing an influencer or affiliate program
  • Self-directed — you don\'t need daily check-ins to get things done

Preferred

  • Google Ads certified (Search, Shopping, or Performance Max)
  • Background in health, wellness, dental, or beauty brands
  • Familiar with Google Analytics 4
  • Has personally used retainers, mouthguards, or nightguards

Benefits

  • Employee discount
  • Flexible schedule