Requirements

• Bachelor’s degree in marketing, Business Administration, Advertising, or a related field.
• 4 years of experience in PPC, paid search, SEM, or performance marketing.
• A track record of growing paid programs and scaling qualified lead or pipeline volume, not only improving efficiency.
• Strong expertise in Google Ads, Local Services Ads, YouTube, and Microsoft Advertising (Bing).
• Proficiency in HubSpot, Google Analytics (GA4), Google Tag Manager, and CallRail.
• Hands-on experience with A/B testing, conversion optimization, audience strategy, and attribution modeling.
• Working knowledge of how paid search and organic search interact.
• Familiarity with ad extensions (assets), audience segmentation, and Google AI Max for Search campaigns.
• Strong analytical skills and the ability to turn campaign data into decisions, with accountability for downstream lead quality, not just platform metrics.
• Experience managing budget with a disciplined, results-focused approach to spending.

Preferred

• Google Ads and Google Analytics certifications.
• Experience scaling paid programs across multiple markets or locations.
• Experience advertising on connected TV (Hulu, Roku) or other streaming and programmatic platforms.
• Knowledge of AI-driven bidding and automation (Google Ads scripts, bid management tools).
• Familiarity with competitive research and PPC tools such as SEMrush.
• Understanding of multichannel marketing strategy.
• Proficiency in Excel or Google Sheets for analysis.

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Short Term & Long Term Disability
• Training & Development
• Work from Anywhere -- eligible after 6 months.