Own end-to-end digital acquisition for Fanatics Betting & Gaming, driving efficient programmatic media, rigorous testing, and measurement-driven optimization across partners with strong attribution and cross-functional alignment.

• Campaign Execution: Growth Infrastructure: Manage day-to-day execution and optimization across DSPs, programmatic partners, and paid channels.
• Measurement & Attribution: Performance Analytics: Build and maintain reporting, ensure attribution accuracy with Appsflyer/Campaign Manager, and surface actionable insights.
• Testing & Collaboration: Experimentation: Lead A/B tests across creatives, audiences, and bidding, and coordinate with internal/external teams on trafficking and roadmaps.