Responsibilities

• Lead and execute growth marketing strategy for the Netherlands, covering rider acquisition, driver acquisition, activation, and retention.
• Plan, launch, and optimize paid performance campaigns across Meta, TikTok, Google, and other relevant channels, with a clear focus on CPA, ROAS, CAC, and LTV.
• Translate funnel data and performance insights into clear creative hypotheses and structured experiments.
• Manage local creative execution, including UGC sourcing, creator briefs, and ad localization
• Own budget management and performance tracking, reallocating spend based on results.
• Lead, coach, and develop junior growth or performance marketers in the local team.
• Drive offline and partnership‑based growth initiatives, including driver onboarding activations, rider acquisition events, and participation in relevant mobility or tech events in the Netherlands.
• Collaborate closely with Operations, Driver Management, and City teams to align growth execution with operational readiness.

Requirements

• Bachelor’s degree in Marketing, Business, Economics, or a related field.
• 6–8+ years of experience in growth or performance marketing, ideally within consumer apps or two‑sided marketplaces (ride‑hailing, delivery, mobility, fintech, etc.).
• Strong hands‑on experience managing paid acquisition at scale across Meta, TikTok, and PPC channels.
• Experience driving growth for local or geo‑based markets.
• Proven analytical and experimentation mindset, with the ability to turn data into scalable growth actions.
• Experience with field marketing, partnerships, or local activations is a strong plus.