Responsibilities

• Lead creative strategy for paid social- developing concepts, writing briefs, and driving a structured test-and-learn roadmap across channels
• Translate performance data, audience insights, and cultural trends into clear, actionable creative direction for internal teams and external partners
• Analyze creative performance to identify what's working, what isn't, and why - then turn those insights into iteration plans
• Stay ahead of platform trends and bring fresh, on-brand concepts to the table consistently
• Partner closely with our creative team to brief, review, and refine concepts across static, video, and UGC formats
• Map and communicate creative frameworks, testing plans, and campaign structures
• Help manage and optimize paid social ad accounts across select emerging platforms, with a focus on Pinterest, Reddit, and TikTok
• Monitor campaign performance daily and make tactical adjustments to improve efficiency
• Use attribution tools (MTA, incrementality testing) to track performance, understand incrementality, and inform budget and creative decisions
• Partner with the broader growth and ecommerce teams to align paid efforts with site experience and conversion goals

Requirements

• 2–4 years of experience in growth marketing, paid social, or performance creative strategy - ideally at a DTC brand or performance-focused agency
• Hands-on experience with Meta ads; TikTok / broader Paid Social experience a strong plus
• Strong creative instincts - you can turn a data insight into a compelling concept and communicate it clearly to a creative team
• Comfort with performance metrics (CPA, ROAS, CTR, CVR) and the ability to translate them into creative decisions
• Experience with creative analytics platforms preferred; familiarity with MTA and incrementality partners is a strong plus
• Highly organized and detail-oriented — sloppy briefs, missed deadlines, and incorrectly named ads wouldn't make it past you
• Genuinely curious and eager to grow - this is a role with real runway, and we want someone who wants to build with us
• Comfortable using AI tools to move faster and think bigger — whether that's iterating on creative mockups, drafting briefs, or exploring what's possible; you see AI as a creative collaborator
• Excited to be part of a brand that's growing fast and still writing the playbook — you bring energy to the work and help set the pace, not just keep up with it
• Prior experience with a high-growth brand in the $30M–$150M range is a strong plus

Preferred

• Hands-on experience with Meta ads; TikTok / broader Paid Social experience a strong plus
• Experience with creative analytics platforms preferred; familiarity with MTA and incrementality partners is a strong plus
• Prior experience with a high-growth brand in the $30M–$150M range is a strong plus
• Comfortable using AI tools to move faster and think bigger — whether that's iterating on creative mockups, drafting briefs, or exploring what's possible; you see AI as a creative collaborator