Responsibilities

• Develop and execute integrated marketing campaigns that drive brand awareness, demand generation, and customer acquisition.
• Conduct market research to identify target audiences, customer needs, competitive positioning, and emerging market trends.
• Analyze customer insights and market data to develop audience segmentation and targeted messaging.
• Create and support marketing content, campaigns, promotional initiatives, and product marketing materials across digital, email, social media, and other channels.
• Monitor and analyze marketing performance metrics, campaign KPIs, and ROI to continuously optimize marketing effectiveness.
• Collaborate with Product, Sales, Customer Success, and other cross-functional teams to align marketing strategies with business objectives.
• Support product launches by developing go-to-market messaging and promotional plans.
• Utilize CRM and marketing automation platforms to execute campaigns, track engagement, and measure campaign performance.
• Develop and analyze customer surveys and feedback to better understand customer behaviors, preferences, and market opportunities.
• Recommend improvements to marketing programs based on campaign results, analytics, and industry best practices.

Requirements

• 4–7 years of experience in growth marketing, demand generation, digital marketing, or a related marketing role.
• Experience planning and executing multi-channel marketing campaigns.
• Strong understanding of demand generation, customer acquisition, and conversion optimization strategies.
• Experience conducting market research and leveraging customer insights to inform marketing decisions.
• Proficiency with CRM platforms and marketing analytics tools.
• Strong analytical skills with the ability to interpret data and translate findings into actionable recommendations.
• Excellent written and verbal communication skills with experience developing customer-facing marketing content.
• Strong organizational and project management skills with the ability to manage multiple priorities simultaneously.
• Ability to work independently while collaborating effectively across cross-functional teams.

Nice to Have

• Experience marketing B2B SaaS, industrial software, manufacturing technology, or enterprise software solutions.
• Experience with marketing automation platforms and campaign management tools.
• Familiarity with SEO, SEM, paid digital advertising, and social media marketing.
• Experience with A/B testing and campaign optimization methodologies.
• Knowledge of product marketing and go-to-market strategy development.
• Experience with customer journey mapping and lifecycle marketing.
• Familiarity with marketing dashboards and ROI reporting.
• Experience working in a fast-paced, high-growth technology company.

Benefits

• $88,000–$114,000 base, plus bonus eligibility
• Comprehensive medical, dental, and vision coverage
• 401(k) with company match
• Generous paid time off and company holidays
• Professional development and career growth opportunities
• Collaborative and innovative work environment
• Opportunity to make a meaningful impact at a growing global software company