Responsibilities

• Digital Marketing & Demand Generation
• Execute digital marketing programs across paid search, paid social, display, and retargeting to drive awareness and pipeline for AIaaS and AppCentral
• Manage campaign setup, audience targeting, and budget pacing in coordination with the Digital Marketing team
• Optimize landing pages, CTAs, and conversion paths to improve funnel performance
• Monitor campaign performance and provide data-driven recommendations to improve spend efficiency and channel mix
• Account-Based Marketing (ABM)
• Support ABM programs using 6sense intent data to identify and engage in-market accounts
• Coordinate personalized execution across ads, email, and content in partnership with creative and content teams
• Build and maintain target account lists in 6sense and Salesforce; collaborate with Sales on prioritization
• Track engagement and pipeline influence, feeding insights back into campaign planning

Requirements

• 3–5 years of B2B marketing experience in digital demand generation or ABM, ideally within SaaS or enterprise software
• Hands-on experience executing paid search, paid social, and/or display campaigns
• Experience supporting ABM programs, including account list management and intent-based targeting
• Familiarity with agentic AI tools or AI-assisted marketing workflows
• Experience with Marketo or a similar marketing automation platform
• Working knowledge of 6sense, Demandbase, or a comparable ABM platform
• Experience using Clay or similar data enrichment and workflow automation tools
• Strong written and verbal communication skills
• Proven ability to manage multiple campaigns and projects simultaneously with attention to detail

Nice To Have

• Experience building or running AI-assisted campaign workflows
• Familiarity with Salesforce for pipeline tracking and attribution
• Background in marketing AI, analytics, or platform/ecosystem software
• Exposure to manufacturing, distribution, food & beverage, or other industrial verticals

Benefits

• What’s in it for you? Aptean offers competitive pay and robust benefit plans along with the opportunity to grow your career in a fast-paced, flexible and casual environment, an outstanding opportunity for career development and growth.