Growth Marketing Specialist (UK/US markets) at Unicool | USA

Growth Marketing Specialist (UK/US markets)

USA (Remote)

Salary Not AvailableMid Level2+ years expFull time

Posted 3 months ago

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Job Summary

Drive growth for a subscription-based B2C product by launching channels, optimizing funnels, and aligning product with marketing.

Own end-to-end growth campaigns across FB, CRM, referrals, partnerships, and content experiments.
Must-have: 2–4 years in growth/performance marketing for a B2C product.
Standout: Strong analytics setup and user insights shaping product and marketing.

Job Description

Responsibilities

Launch and test acquisition channels from scratch or from a low base (we already have a working funnel: FB Ads → Quiz → Subscription payment)
Define and prioritize growth hypotheses
Independently build and launch campaigns: performance (FB first), CRM, referral, partnerships, content experiments
Work on landing pages, offers, creatives, and conversion funnels
Set up foundational analytics and stay on top of the numbers: CAC, CPL, CPI, conversion rates, retention, activation
Conduct user interviews and extract insights that shape both product and marketing — JTBD, hallway tests
Work closely with product, design, and the founding team

Requirements

2–4 years of experience in growth/performance marketing, ideally in a B2C product (subscription model, apps, EdTech, HealthTech)
Hands-on experience launching and optimizing Facebook/Meta Ads — from campaign creation to scaling
Ability to build a landing page on your own (Tilda, Webflow, Framer, or similar) and set up basic analytics (GA4, Mixpanel/Amplitude, UTM tagging, pixels)
Experience with funnels: quizzes, email sequences, onboarding — and a clear understanding of where conversion drops off
Fluency in metrics: CAC, CPL, CPI, LTV, retention, activation rate — not just the terminology, but at a decision-making level
Experience running customer development / user interviews and translating qualitative data into hypotheses
English B2+ (day-to-day team language is Russian, but all user-facing communication is in English; target markets are UK/US/EU)
Active use of AI tools in marketing workflows

Preferred

Experience in HealthTech / MedTech / EdTech or children's products
Understanding of mobile app subscription models (paywall experiments, trial-to-paid, push/CRM activation)
Experience launching referral programs or partnerships as an acquisition channel
Basic creative skills: ability to put together a mockup, write ad copy, produce a simple video
Experience working in UK/US/EU markets with an understanding of cultural nuances when communicating with parents
Hands-on familiarity with the JTBD framework

Benefits

Remote work with a flexible schedule and work-life balance
Small team with zero bureaucracy — fast implementation and direct personal impact on the product and business
Opportunity to grow quickly as the business scales
Stock options with vesting
An impact startup with a social mission: helping families of neurodivergent children

Unicool

We believe that every child has unique talents and abilities, even if they are currently facing challenges in learning, behavior, or social adaptation. We help unlock their super abilities and support both children with ADHD and ASD, as well as neurotypical children struggling with learning difficulties. Our mission is to create a supportive ecosystem for children and parents.How do we help?- Online Assessment and Development Center for Children (Ages 4-12) – Helping you understand how to best support your child.- Specialized programs to improve focus, manage hyperactivity, and develop cognitive and thinking skills.- AI Neuro-Assistant for Parents, offering expert guidance anytime you need it.- Expert Support: Family consultants, child psychologists, neuropsychologists, ABA therapists, and other specialists to help children and parents feel more confident and happy.

Founded in 2024

Dover, Delaware, USA

10 employees (1 in marketing)