Responsibilities

• Liaise between sales, solutions consulting, product marketing, and customer success to drive mid-to-late stage pipeline and expand footprint with existing enterprise customers.
• Closely integrate with sales executives, supporting the needs of their industry and territory and driving the strategic direction and execution of account-based experience (ABX) strategies
• Drive JAGGAER's demand generation and sales goals through key regional field and industry activities, such as buying intent-driven account-based marketing (ABM) campaigns and content experiences, tradeshows and hosted events, webinars and time-bound digital marketing campaigns
• Project manage a wide range of deadline-sensitive digital marketing initiatives from ideation through completion that align to the customer’s buying journey
• Plan, coordinate, execute and report on all regional in-person and virtual events, and tradeshows where JAGGAER participates.
• Leverage 6sense ABM automation platform to identify and monitor buyer intent keywords to orchestrate buyer intent-driven campaigns to segmented audiences at scale
• Foster relationships and maintain direct alignment with regional sales teams in terms of pre, during, and post-campaign goals and performance
• Work directly with key agencies, technology partners, and trade organizations to coordinate and execute paid media and sponsored lead-gen activities
• Collaborate with the Content team to develop campaign-specific assets and industry messaging (i.e. creative and content for social media and paid ads, email nurturing, landing pages, field outreach, content syndication, content hubs, direct mail, etc.)
• Identify and manage paid media opportunities with industry publications, associations, industry influencers and other third parties that influence in-market opportunities

Requirements

• Bachelor's degree in Marketing, Advertising, Communications or related field
• 6-8 years of B2B demand generation, field marketing and digital marketing experience; specific experience in Account-Based Marketing preferred
• Enterprise SaaS supply chain or procurement marketing experience is a major plus
• Advanced experience with an ABM/ABX platform (e.g. 6sense, DemandBase) and intent data providers (HG Insights, G2) to orchestrate buyer intent-driven campaigns preferred
• Knowledge of best practices in B2B marketing automation (Salesforce + Pardot preferred)
• Experience leveraging content hubs/experiences tailored to the buyer’s journey and social advocacy tools (e.g. Oktopost) to drive account engagement is a plus
• Track record of consistently delivering measurable results and making data driven decisions
• Proven experience working with sales teams
• Demonstrated analytical approach, understanding of core marketing and pipeline metrics
• Ability to work independently with strong organizational, prioritization, project management, time management, and execution skills
• Up to 15% of travel domestically (and perhaps internationally) is expected
• Exceptional written and verbal communication skills, and work ethics
• You are naturally energized, highly motivated, passionate, and hungry for knowledge

Nice To Have

• Enterprise SaaS supply chain or procurement marketing experience is a major plus
• Advanced experience with an ABM/ABX platform (e.g. 6sense, DemandBase) and intent data providers (HG Insights, G2) to orchestrate buyer intent-driven campaigns preferred
• Knowledge of best practices in B2B marketing automation (Salesforce + Pardot preferred)
• Experience leveraging content hubs/experiences tailored to the buyer’s journey and social advocacy tools (e.g. Oktopost) to drive account engagement is a plus