Responsibilities

• Drive measurable pipeline growth through multi-channel marketing initiatives across email, events, partnerships, outbound, and nurture channels
• Support lead conversion and funnel progression initiatives alongside Sales and SDR teams
• Identify, launch, and test new acquisition channels and growth experiments
• Partner with sales operations to improve funnel reporting, accuracy of metrics, and attribution visibility
• Build and manage nurture programs, workflows, and lifecycle automation campaigns within HubSpot
• Drive improvement in website conversion paths and campaign landing pages
• Support outbound and SDR initiatives through campaign enablement, sequencing, and targeting
• Coordinate campaign execution across internal stakeholders
• Analyze campaign performance, attribution, conversion metrics, and pipeline impact to identify optimization opportunities
• Support partner channel marketing initiatives and coordination

Requirements

• 3–6 years of experience in B2B SaaS marketing, demand gen, growth marketing, or lifecycle marketing
• Experience using AI tools to improve marketing execution, automation, research, or operational workflows
• Strong execution skills with a high level of ownership, initiative, and proactive problem-solving ability
• Strong analytical and business reasoning skills with the ability to interpret campaign, funnel, and revenue performance data
• Experience working cross-functionally with sales or operations team
• Ability to balance strategic thinking with hands-on campaign execution and operational work
• Familiarity with HubSpot CRM, CMS, and Marketing Hub
• Experience supporting SMB or mid-market sales motions
• Strong communication and organizational skills

Benefits

• Benefits: Medical, Dental, Vision, Life, LTD/STD, Paid Time Off, 401K