Drive growth marketing for Lightspark by owning organic, paid, and multi-channel demand gen for fintech.

• Own organic search strategy and content optimization.
• Build a consistent social voice across LinkedIn, X, and beyond to grow audience and convert followers to prospects.
• Design and run multi-channel outbound programs targeting financial institutions, fintechs, and enterprise partners.
• Plan, launch, and optimize paid campaigns across search and social with CAC/ROAS focus.
• Partner with the web team to improve landing pages, CTAs, and conversion flows.
• Build dashboards, run experiments, and report what’s working to inform decisions.