GROWTH MARKETING SPECIALIST

San Francisco, CA (Hybrid)

$65K/yr – $90K/yrMid Level2+ years expFull time

Posted 3 months ago

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Job Summary

Drive end-to-end digital marketing for Kinkstore with focus on email, affiliate growth, and on-site merchandising to boost revenue.

  • Email Marketing (Klaviyo) - Own and execute Kinkstore’s email marketing strategy end-to-end
  • Must-have: 2–5 years of experience in digital marketing
  • Standout: Experience managing affiliate programs and on-site merchandising with data-driven optimization

Job Description

Drive end-to-end digital marketing for Kinkstore with focus on email, affiliate growth, and on-site merchandising to boost revenue.

  • Email Marketing (Klaviyo) - Own and execute Kinkstore’s email marketing strategy end-to-end
  • Build, segment, and optimize email campaigns for revenue growth
  • Develop automated flows (welcome, abandoned cart, post-purchase, etc.)
  • Affiliate Marketing - Own and scale Kinkstore’s affiliate program with a focus on revenue growth
  • Recruit, onboard, and manage affiliate partners (typically review sites, etc.)
  • Develop incentive structures, campaigns, and long-term partnerships
  • Coordinate product launches and seasonal refreshes on-site
  • Monitor and improve conversion rate through layout and UX adjustments

Requirements

  • 2–5 years of experience in digital marketing
  • Proficiency in Klaviyo (flows, campaigns, segmentation) and Shopify storefront management
  • Experience with affiliate platforms (Refersion, ShareASale, Impact, or similar)
  • Strong understanding of e-commerce metrics, customer lifecycle, and conversion optimization
  • Strong analytical skills and data-driven decision-making
  • Excellent written and communication skills
  • Solid copywriting skills for email and on-site content
  • Firm understanding of SEO fundamentals and strategies
  • Able to manage multiple projects, work independently, and collaborate cross-functionally
  • We use AI tools daily across the company — hire should be comfortable experimenting with AI for copywriting, analysis, and automation

Preferred

  • Experience in e-commerce, DTC, and/or adult entertainment
  • Experience with affiliates, creators, or partner networks
  • Familiarity with digital marketing channels
  • Basic HTML/email formatting knowledge
  • Experience with the following: Klaviyo, Google Ads, SEMRush, Everflow, Shopify

Benefits

  • Health insurance
  • 401(k)
  • Unlimited PTO

Kink

As the premier provider of adult media, kink leads the industry in production, technological innovation and integrity. Kink’s mission is to empower people to discover, explore and indulge their kinky side.Our team includes a highly diverse mix of communities of color, folks who identify along a wide gender spectrum, and a strong representation from the LGBTQQ communities.

Founded in 1997
San Francisco, California, USA
347 employees (65 in marketing)

Headcount Trend

Current headcount: ~347

Marketing Team

Marketing Team Size
26 (7% of company)