Responsibilities

• Execute email marketing campaigns in Klaviyo and/or HubSpot based on strategic direction
• Build, manage, and optimize lifecycle email flows including welcome, onboarding, and re-engagement
• Implement segmentation and personalization tactics
• Monitor email performance and flag opportunities for improvement
• Help coordinate the execution of marketing campaigns across email, website, and social channels
• Coordinate with external agencies to ensure marketing assets are delivered accurately and on schedule
• Review marketing materials for brand consistency, messaging alignment, and accuracy before publication
• Support cross channel campaign execution across ElliQ’s marketing ecosystem
• Support the planning and coordination of grassroots marketing initiatives that introduce ElliQ directly to communities
• Organize and manage in person demonstrations, pop up activations, and local events that showcase ElliQ to older adults, caregivers, and community organizations

Requirements

• 2–4 years of experience in digital marketing, preferably in DTC, healthcare, or subscription businesses
• Strong copywriting and editing skills with the ability to match an established brand voice
• Hands-on experience with email marketing platforms such as Klaviyo or HubSpot, and ecommerce platforms like Shopify.
• Experience managing social media accounts and content publishing workflows
• Strong organizational and project management skills
• Comfort working with agencies, freelancers, and cross-functional partners
• Data-aware mindset with the ability to read reports, spot trends, and flag issues
• Self-starter who can execute independently once given clear direction
• Ability to travel occasionally for events, engagement opportunities, and demonstrations.

Preferred

• Experience organizing in person marketing events, community activations, or brand demonstrations
• Experience with grassroots or guerrilla marketing initiatives
• Experience in senior care, health tech, or consumer subscription businesses