Responsibilities

• Paid campaign execution & reporting : Launch, manage, and optimize campaigns across Google Ads (Search, PMax), Meta/Instagram, YouTube, TikTok, and emerging channels (Reddit, AppLovin, Apple Search Ads). Monitor performance daily and keep reporting on spend, CAC, and efficiency metrics.
• Keyword research & bid management : Conduct ongoing keyword research, manage bid strategies, and adjust budgets based on performance
• Testing & experimentation : Set up and run A/B tests and structured experiments across dimensions such as copy, messaging, creative, geo-targeting, incrementality, and audience
• Affiliate program support : Help manage day-to-day affiliate operations — partner comms, performance monitoring, and fraud prevention
• Micro-influencer outreach : Source and manage relationships with micro-influencers to drive awareness and acquisition

Requirements

• 1 to 2 years of hands-on experience in growth marketing, performance marketing, or paid acquisition — internships and agency experience count
• Proficiency in Google Ads and Meta Ads Manager; bonus if you've also worked in TikTok, YouTube, or other platforms
• Comfortable pulling keyword reports, adjusting bids, and managing budgets day-to-day
• Analytical and detail-oriented — you catch the typo in the ad copy, the misallocated budget, and the anomaly in yesterday's spend
• Self-starter who can move fast with minimal hand-holding in a high-autonomy environment

Preferred

• Experience managing affiliate programs (Rewardful preferred)
• Familiarity with mobile attribution and analytics tools, particularly AppsFlyer and Google Analytics 4
• Exposure to app install campaigns and Apple Search Ads
• Background in AI, video, or creative tools space