Growth Marketing Specialist

Long Beach, CA (On-site)

$6K/mo – $8K/moMid Level2+ years expContract

Posted 4 months ago

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Job Summary

Drive paid media growth for HeyGen by planning and optimizing campaigns across Google, Meta, YouTube, TikTok, and emerging channels.

  • Launch, manage, and optimize campaigns across major networks
  • Must-have: Proficiency in Google Ads and Meta Ads Manager
  • Standout: Daily CAC, spend, and efficiency reporting

Job Description

Responsibilities

  • Launch, manage, and optimize campaigns across Google Ads, Meta, YouTube, TikTok, and emerging channels.
  • Must-have: Proficiency in Google Ads and Meta Ads Manager with day-to-day bid management.
  • Standout: Comfortable reporting CAC, spend, and efficiency metrics with daily monitoring.

Requirements

  • 1 to 2 years of hands-on experience in growth marketing, performance marketing, or paid acquisition — internships and agency experience count
  • Proficiency in Google Ads and Meta Ads Manager; bonus if you've also worked in TikTok, YouTube, or other platforms
  • Comfortable pulling keyword reports, adjusting bids, and managing budgets day-to-day
  • Analytical and detail-oriented — you catch the typo in the ad copy, the misallocated budget, and the anomaly in yesterday's spend
  • Self-starter who can move fast with minimal hand-holding in a high-autonomy environment

Preferred

  • Experience managing affiliate programs (Rewardful preferred)
  • Familiarity with mobile attribution and analytics tools, particularly AppsFlyer and Google Analytics 4
  • Exposure to app install campaigns and Apple Search Ads
  • Background in AI, video, or creative tools space
HeyGen logo

HeyGen

3.5 Glassdoor

At HeyGen, we help you grow your business through the magic of visual storytelling. Creating professional-quality videos can be daunting, but HeyGen makes it easy for everyone—no camera or specialized skills required.

Founded in 2020
Los Angeles, California, USA
283 employees (38 in marketing)
62% recommend to a friend
70% CEO approval

Traffic Signals

Monthly Visitors
8.6M
Monthly Google Ads Budget
$11.2K
Traffic Source Mix
Search
34.6%
Direct
59.8%
Referral
4.4%
Social
0.9%
Paid
0.3%

Headcount Trend

Current headcount: ~283

Marketing Team

Marketing Team Size
25 (9% of company)
Median Career Experience
12 years
Median Tenure
1.7 years

Funding

Total Funding
$69M
Last Raise
Series A, 2 years ago