Growth Marketing Specialist at Alpine Testing Solutions, Inc. | Indiana, USA

Alpine Testing Solutions, Inc.

Growth Marketing Specialist

Indiana, USA (Remote)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive lead generation and qualification for B2B sales through outbound outreach, nurturing, and campaign optimization.

Own outbound prospecting and lead qualification to fill the CRM pipeline
Must-have: 3–5 years in lead generation or B2B marketing
Standout: Cross-functional collaboration and events/webinars that generate opportunities

Job Description

Responsibilities

Responsible for identifying and qualifying prospective clients through targeted outreach, distinguishing between marketing-qualified and sales-ready opportunities
Responsible for building rapport with prospects by educating them on solutions, addressing questions and objections, and guiding them through early-stage buying conversations
Collaborate with internal teams to develop and execute outreach campaigns based on strategic analysis of target industries, companies, and buyer personas
Accountable for maintaining accurate prospect records and pipeline activity in CRM (NetSuite/HubSpot) to ensure visibility and data integrity
Accountable for consistently meeting or exceeding quarterly and annual lead generation targets through disciplined activity management and persistent follow-through
Responsible for tracking, analyzing, and reporting on lead generation performance metrics, providing insights and recommendations to optimize campaign effectiveness and improve conversion rates
Responsible for executing integrated marketing campaigns and initiatives that enhance brand visibility, support sales enablement, and drive engagement across digital channels and content platforms
Accountable for planning and managing internal and external events including webinars, trade shows, client gatherings, and employee engagement activities that strengthen relationships and generate business opportunities
Collaborate with cross-functional teams to develop marketing materials, analyze campaign performance, and optimize strategies based on market trends and stakeholder feedback

Requirements

Bachelor’s degree in Marketing, Business Administration, Communications, or related field, or equivalent experience
3-5 years of experience in lead generation, business development, or B2B marketing
Demonstrated experience executing outbound prospecting campaigns and managing marketing initiatives
Proven track record of meeting or exceeding lead generation or sales targets
Experience with CRM systems and marketing automation platforms

Preferred

Experience in the education technology, IT certification, or SaaS industry
Familiarity with HubSpot, NetSuite, or similar CRM/marketing automation tools
Event planning and coordination experience
Account-based marketing (ABM) or demand generation experience
Experience working in a fully remote environment

Alpine Testing Solutions, Inc.

4.3 Glassdoor

Alpine Testing Solutions, Inc. (Alpine) is a proven industry leader in innovative assessment solutions, delivering unmatched expertise in test development, psychometrics, and exam security. Our CM Connect SaaS platform streamlines candidate and credential management, while our comprehensive assessment services protect program integrity. Partner with us to enhance validity, optimize operations, elevate the candidate experience, and drive measurable growth.Our teams are deeply committed to the success of the organizations and programs we serve, delivering best-in-class service and support.Alpine’s staff specializes in general psychometric consultation in the context of applicable policy and program design, evaluating and auditing programs, developing validation frameworks, conducting test development and validation projects (e.g., job analysis, blueprint development, item development, item and form analysis, forms assembly, standard setting and equating, security analysis), and credential management for small- and large-scale testing programs of national and international reach.We are proud to be members of and support industry organizations including ATP, I.C.E., ITCC, ABMS, e-AA, and COTS.

Founded in 2005

Orem, Utah, USA

74 employees

www.alpinetesting.com

81% recommend to a friend