Growth Marketing Specialist

Buffalo, NY (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive paid media execution across Google, Meta, LinkedIn, and other platforms while shaping strategy with the Digital Strategy Director to deliver measurable cross-channel impact.

  • Own paid media execution from setup to reporting across key platforms.
  • Must-have: 3–5 years of hands-on paid media experience with Google Ads, Meta, and LinkedIn.
  • Standout: Agency background with multi-client management and strategic input.

Job Description

Responsibilities

  • Own paid media execution across Google, Meta, LinkedIn, and other social platforms, from setup to optimization to reporting.
  • Work closely with the Digital Strategy Director to shape campaign strategy, identify opportunities, and pressure-test ideas.
  • Advise on and review creative assets and clearly communicate changes and best practices to the larger team.
  • Monitor conversion tracking, tag management (GTM), and analytics to ensure campaigns are measuring what matters.
  • Help identify when digital is the right channel and when it's not.
  • Support omnichannel digital campaigns including email marketing and emerging platforms.
  • Stay close to performance data and proactively flag issues or wins to keep clients informed and our team aligned.

Requirements

  • 3–5 years of experience in growth marketing, performance marketing, or a digital marketing generalist role.
  • Hands-on paid media experience with Google Ads, Meta, LinkedIn, and more. You\'ve built and managed campaigns, not just reported on them.
  • A holistic digital thinker. You understand how channels work together and can zoom out from tactics to strategy.
  • Comfortable with the technical side. Google Tag Manager, GA4, conversion tracking, and basic troubleshooting don\'t scare you.
  • Strong communicator. You can give clear, actionable feedback on creative and campaign direction.
  • Agency background preferred. You know how to juggle multiple clients and shifting priorities.
  • E-commerce or lead gen experience is a strong plus.
  • Familiarity with Klaviyo or Mailchimp is a bonus, not a dealbreaker
  • Programmatic experience is nice to have but not required

Preferred

  • You\'ve taught yourself a new platform or skill because a campaign needed it, not because someone told you to.
  • You can look at an underperforming ad or campaign and immediately have a theory about why.
  • Are equally comfortable in a strategy conversation and in Ads Manager.
  • You like working independently but value having a sharp person to think out loud with.
  • You\'ve worked in an environment where you had to move fast and figure things out.

Benefits

  • A real seat at the table. You\'ll influence how we build our digital practice, not just execute someone else\'s plan
  • A clear growth path as we scale
  • A collaborative, no-ego team culture where good ideas win
Agency 15 logo

Agency 15

Agency 15 is a team of artists, storytellers, imaginators, innovators, problem solvers and strategists, connected by a shared passion for doing what we love. A full-service marketing and advertising agency, we’re big enough to pull off pretty much anything, and small enough that you always get our A-team. Our spectrum of services can be summed up as: whatever you need, and whatever it takes. We’re ready to make stuff happen – because dreams don’t come true on their own.

Founded in 2009
Buffalo, New York, USA
34 employees (17 in marketing)

Traffic Signals

Monthly Visitors
989
Traffic Source Mix
Search
32.9%
Direct
41.7%
Referral
12.8%
Social
9.9%
Paid
1.6%

Headcount Trend

Current headcount: ~35

Marketing Team

Marketing Team Size
11 (32% of company)