Responsibilities

• Partner with Growth & Innovation leaders to translate activation strategies, service concepts, and market ideas into campaign plans, audience journeys, channel approaches, conversion paths, and launch requirements
• Build and launch integrated campaigns across email, website, social, events, webinars, content, partner initiatives, and other relevant channels
• Create the landing pages, forms, workflows, email programs, segments, and infrastructure needed to bring new ideas into market
• Monitor early performance, identify where campaigns are gaining or losing momentum, and help test, learn, and improve
• Help strong market ideas become campaigns that can be scaled, refined, or retired based on real response
• Responsible for the health and continuous improvement of our marketing technology environment, identifying where HubSpot, automation, integrations, data, and emerging capabilities can make the growth engine work better
• Build lifecycle, nurture, re-engagement, and database activation programs around priority service lines
• Use HubSpot workflows, segmentation, lifecycle stages, automation, and emerging platform capabilities to make demand programs more connected and scalable
• Operate always-on email, content distribution, social, and digital engagement programs that keep mature offerings visible in market
• Use conversion optimization, A/B testing, behavioral triggers, personalization, and AI-enabled workflows to improve performance over time

Requirements

• You have 6+ years of experience across growth marketing, demand generation, digital marketing, lifecycle marketing, marketing operations, or related B2B marketing roles
• You've worked across enough of the modern B2B marketing ecosystem — campaigns, digital properties, demand programs, marketing technology, audiences, conversion, and performance — to understand how the pieces connect, even if you have not been the single owner of all of them
• You have meaningful hands-on experience working in HubSpot or a comparable marketing automation platform: building campaigns, workflows, segments, automation, and reporting, and understanding how marketing data and CRM connectivity support demand generation and pipeline visibility
• You can move from campaign performance or buyer behavior to building the email, workflow, landing page, segment, report, or experiment that improves it
• You've supported integrated campaigns that contributed to qualified demand, pipeline, revenue, audience growth, client expansion, or market engagement
• You know enough about modern marketing to connect the pieces — and you're excited to keep deepening your expertise
• You're curious about AI and emerging technologies and want to use them to improve marketing
• You're ready for broader responsibility, greater visibility, and more accountability for commercial outcomes while staying close to the work