Responsibilities

• Plan, coordinate, and execute the company's presence at industry trade shows and events end to end, including logistics, booth setup, collateral, lead capture, and on-site coordination.
• Build and run email campaigns before and after each event (trade shows or webinars), driving attendance, registrations, and lead conversions.
• Own marketing reporting in HubSpot, tracking event ROI, campaign performance, lead conversion, and pipeline contribution, and turning the numbers into clear recommendations for what to double down on.
• Manage and own the company's social media presence, owning the content calendar and publishing posts that build brand awareness and engagement.
• Plan, launch, optimize LinkedIn ad campaigns, and manage budgets, targeting, creative, and reporting to maximize qualified pipeline.
• Own company swag for customers, prospects, and employees end to end — sourcing, inventory, and budget — and build a repeatable process to distribute it to the right people at the right time.
• Coordinate and write customer case studies, interviewing customers, capturing measurable results, and producing polished stories that power sales and marketing.

Requirements

• 3+ years of experience in growth marketing, demand generation, marketing operations, or field/event marketing (B2B SaaS experience strongly preferred).
• Hands-on proficiency with HubSpot (or a comparable marketing automation/CRM platform), including building campaigns, workflows, and reports.
• Demonstrated experience planning and executing trade shows or events end to end.
• Experience managing paid social campaigns, particularly LinkedIn Ads.
• Strong writing skills, with the ability to produce case studies, email copy, and social content.