Responsibilities

• Develop and execute integrated marketing programs designed to increase marketing-sourced and marketing-influenced pipeline.
• Partner closely with Sales, RevOps, Product Marketing, and Marketing leadership to optimize performance across the funnel.
• Build and execute multi-channel campaigns that support demand generation, product launches, webinars, customer engagement, and business growth.
• Channels may include:
• - Email marketing
• - Social media
• - Webinars
• - Events
• - Website
• - Content distribution

Requirements

• 6+ years of experience in growth marketing, demand generation, revenue marketing, or integrated campaign management within B2B SaaS
• Demonstrated success driving pipeline through multi-channel marketing programs
• Strong analytical skills with experience building dashboards, reporting frameworks, and performance analysis
• Experience with marketing automation platforms, CRM systems, and campaign execution tools
• Strong project management skills and the ability to manage multiple initiatives simultaneously
• Excellent written communication skills across email, social, webinar, and campaign content
• Ability to work independently and operate with a high degree of ownership
• Comfortable collaborating across Sales, RevOps, Product Marketing, Customer Success, and Leadership teams

Preferred

• Experience marketing to Talent Acquisition, Recruiting, HR, or People leaders
• Familiarity with recruiting technology, talent intelligence, or HR technology
• Experience with GEO, SEO, content strategy, or thought leadership programs
• Experience supporting both net-new acquisition and customer expansion motions

Benefits

• In addition to comprehensive benefits we offer holistic mind, body and lifestyle programs designed for overall well-being. Learn more about ZoomInfo benefits here .