Responsibilities

• Full funnel growth execution
• Paid acquisition
• Lifecycle and CRM
• Influencer / Affiliate / Community
• Conversion and onsite optimization
• Measurement and reporting
• Establish a weekly growth operating cadence with clear KPIs and reporting
• Launch and stabilize core lifecycle flows and segmentation, with measurable lift in engagement and conversions
• Stand up initial paid acquisition structure with testing framework, creative cadence, and reliable measurement
• Improve conversion performance on the highest intent site journeys (model pages, dealer locator, lead capture)

Requirements

• 3-7 years of experience in growth, performance marketing, and or lifecycle marketing, ideally with a mix of all types
• Strong hands-on experience running Meta and Google Ads, including Search and PMAX
• Strong experience managing influencer and KOL campaigns, social media platforms, and community driven forums like LinkedIn, Reddit, and Substack
• Deep comfort with email and SMS programs, segmentation, and automation best practices
• A track record of experimentation and optimization, with examples of what you tested and what moved results
• Good measurement instincts and the ability to debug tracking and data issues
• Ability to translate technical product features into compelling, authentic marketing messages
• High ownership, low ego, and the ability to move quickly in a fast-paced environment akin to a well-funded startup
• Excellent cross-functional collaboration with product, sales, ops, and leadership

Preferred

• Proven experience managing high ROAS and sustained low CAC
• Experience in performance sports, mobility, consumer hardware, or related industries
• Familiarity with SEO, GEO, and modern content-driven acquisition strategies

Benefits

• Demo bike fleet and comprehensive travel allowances
• Generous time off policy
• Comprehensive medical, dental, and vision coverage
• Office space in beautiful Santa Monica, California