Whitney Roofing and Guttering, LLC

Growth Marketing Manager

Liberty, MO (Hybrid)

$70K/yr – $100K/yrMid LevelFull time

Posted 2 months ago

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Job Summary

Own the roofing lead gen engine across paid, organic, and local search with site management, landing pages, and ad funnels that drive qualified homeowners.

  • Ownership: multi-channel paid and organic campaigns with landing pages and funnels.
  • Measurement: track sources, CPL, ROAS, and ROI with weekly dashboards.
  • Audience/Channel: homeowners researching roofing, hail damage, and insurance claims; optimize local presence and reviews.

Job Description

Responsibilities

  • Manage and grow WRG’s presence across Facebook, Instagram, Google, YouTube, TikTok, LinkedIn, and other relevant platforms.
  • Maintain and update the WRG website.
  • Build landing pages and web funnels for roofing, storm damage, insurance claims, commercial roofing, residential roofing, gutters, and insulation.
  • Manage or coordinate Google Ads, Facebook/Instagram Ads, YouTube Ads, Local Service Ads, SEO, retargeting, and geofencing campaigns.
  • Track lead sources through call tracking, forms, CRM, landing pages, pixels, UTMs, and reporting dashboards.
  • Improve Google Business Profile, reviews, local SEO, and online visibility.
  • Create campaigns that get WRG in front of homeowners searching for roofing companies, hail damage, storm damage, roof replacement, gutters, and related services.
  • Provide weekly reporting on leads, cost per lead, appointment rate, sales conversion, and ROI.