Growth Marketing Manager – US

New York City, NY (Hybrid)

Salary Not AvailableMid Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own the US growth engine for a B2B SaaS audience, driving multi-channel demand and pipeline through paid, email, events, ABM, and organic channels while partnering with Sales, RevOps, and Product Marketing to optimize funnel conversion and attribution.

  • Own multi-channel demand programs (paid media, email nurture, ABM, SEO) and lifecycle campaigns to accelerate funnel progression.
  • Collaborate with Sales, RevOps, and Product Marketing to improve lead quality, attribution, and campaign ROI.
  • Monitor performance, run A/B tests, and identify growth opportunities across the funnel and competitive landscape.

Job Description

Responsibilities

  • Drive pipeline growth and customer acquisition for the US region through multi-channel marketing campaigns.
  • Plan and execute integrated demand generation programs across:
  • Paid media (Google, LinkedIn, display, retargeting)
  • Email marketing and nurture journeys
  • Webinars and virtual events
  • Content syndication
  • Account-Based Marketing (ABM)
  • Organic and SEO-led growth initiatives
  • Partner with Sales teams to improve lead quality, conversion rates, and campaign effectiveness.
  • Own campaign performance metrics including MQLs, SQLs, pipeline contribution, CAC, ROAS, and revenue impact.

Requirements

  • 5–8 years of experience in Growth Marketing, Demand Generation, or Performance Marketing roles within B2B SaaS .
  • Strong understanding of the US B2B SaaS buying journey and enterprise marketing landscape.
  • Proven track record of driving measurable pipeline and revenue growth.
  • Hands-on experience with:
  • Paid acquisition platforms (Google Ads, LinkedIn Ads, etc.)
  • Marketing automation tools
  • CRM platforms such as Salesforce or HubSpot
  • Web analytics and attribution tools
  • Experience running ABM and lifecycle marketing programs.
  • Strong analytical and problem-solving skills with a data-first approach.
  • Comfortable working in a fast-paced, high-ownership environment.
  • Excellent communication and stakeholder management skills.

Preferred

  • Experience in CRO, experimentation, or MarTech industry is a strong plus .
  • Familiarity with PLG (Product-Led Growth) and self-serve SaaS funnels.
  • Experience marketing to enterprise customers in North America.
  • MBA or equivalent business qualification preferred.
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VWO

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Founded in 2009
Delhi, IND
460 employees (18 in marketing)

Traffic Signals

Monthly Visitors
334.6K
Monthly Google Ads Budget
$69.5K
Traffic Source Mix
Search
38.9%
Direct
51.5%
Referral
6.8%
Social
1.7%
Paid
0.9%

Headcount Trend

Current headcount: ~461

Marketing Team

Marketing Team Size
18 (4% of company)

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