Growth Marketing Manager

New York, USA (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 3 months ago

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Job Summary

Drive content marketing and demand-gen for a B2B SaaS/real estate tech brand, owning content, website, product launches, case studies, and sales enablement.

  • Own campaigns, website, and launch assets end-to-end.
  • 2–5 years in content or demand gen with a strong portfolio.
  • Vertical focus on self-storage, manufactured housing, senior living, coworking, with cross-team collaboration.

Job Description

Responsibilities

  • Originate and execute content marketing campaigns across channels and formats you recommend.
  • Own the Uniti website end-to-end — content, structure, launch pages, integration pages, vertical pages.
  • Own the LinkedIn corporate page and executive amplification — cadence, content, engagement.
  • Own every product launch on the content side — landing pages, launch videos, launch posts, customer emails, press angle.
  • Own customer case study production from kickoff to publish — interviewing, writing, producing on-site video, packaging.
  • Write the sales enablement collateral that requires real writing — one-pagers, pitch decks, ROI narratives, vertical briefs.
  • Develop real affinity for what our customers actually deal with day-to-day.
  • Get smarter than anyone on our team about each vertical we sell into — self-storage, MH, senior living, coworking, and what\'s next.
  • Partner with Growth on distribution — paid, email, SEO — and with Design to keep everything in Uniti\'s voice.

Requirements

  • 2–5 years’ experience in demand gen or content marketing, ideally in B2B SaaS, or AI.
  • A portfolio we can see — landing pages, case studies, launch campaigns, LinkedIn posts that performed. Links to actual work, not strategy decks.
  • Strong writing. You can turn a 40-minute customer call into a case study, a LinkedIn post, a press release, and a product-page headline without losing what made the call interesting.
  • Allergic reaction to AI slop.
  • Comfort with the stack: Webflow (or a similar CMS), HubSpot or Marketo, LinkedIn, Figma-adjacent tools for briefing designers.
  • Interview skills. You can get a customer talking about what actually changed in their operations, not just their title.

Nice To Have

  • Startup experience a big plus
  • Bonus if you\'ve stood up a website from scratch.

Benefits

  • Full medical, dental, and vision coverage.
  • 401(k) with employer match.
  • Flexible PTO.
  • Annual learning and wellness stipends.
  • Travel budget for industry events.