Responsibilities

• Partner with the VP, Marketing to understand goals, audiences, and priorities; contribute thoughtful, data-informed ideas to strengthen programs and products
• Monitor and analyze digital marketing performance across channels; provide insights and recommendations to optimize engagement and outcomes
• Design and execute email, social media, and website updates with accuracy, timeliness, and creativity
• Support planning and communication for major Tugboat Institute events including promotional campaigns, event materials, and follow-up engagement
• Assist with recognition programs (Certified Evergreen®, Best Evergreen Companies®, Evergreen Company of the Year®) and university outreach
• Develop compelling stories and marketing assets that highlight members, programs, and the Evergreen movement, contribute to storytelling efforts across channels

Requirements

• 2–5 years of professional marketing experience, with proven success in digital marketing and campaign execution
• Proficiency with marketing and business tools, including Mailchimp, WordPress, Canva, Google Analytics, Excel, PowerPoint, and CRM systems; adept at managing social media platforms
• Strong skills in digital analytics; able to track results, interpret insights, and make data-driven recommendations
• Design capabilities (e.g., Canva or equivalent) to create campaigns that follow brand standards
• Strong writing, editing, and communication skills, able to produce clear, engaging, brand-aligned communications
• Highly organized, detail-oriented, and comfortable in a deadline-driven environment
• Collaborative team player who is proactive, and adaptable, curious, and eager to learn

Preferred

• Bachelor’s Degree in Marketing, Communications, Business, Journalism, or related field (preferred)