Responsibilities

• Demand Generation: Own the marketing strategy for class enrollment growth across all channels
• Demand Generation: Manage and optimize the full conversion funnel from first touch through registration
• Demand Generation: Build and execute email marketing campaigns including segmentation, automation, and performance analysis
• Demand Generation: Coordinate with external paid media contractor on campaign strategy, targeting, and spend
• Demand Generation: Identify and test new acquisition channels and tactics based on performance data
• Alumni Engagement and Retention: Build and manage a structured alumni engagement program from the ground up
• Alumni Engagement and Retention: Drive enrollment in secondary classes through targeted outreach to alumni at the right stage of their journey
• Alumni Engagement and Retention: Design and launch a referral program that turns successful graduates into a lead generation channel
• Coordination and Growth Path: Manage multiple marketing workstreams and coordinate across internal team and external contractors
• Coordination and Growth Path: As the role expands: take ownership of content strategy and creation, and increasing responsibility for paid media

Requirements

• 3–6 years of hands-on marketing experience across multiple channels
• A track record of personally generating measurable revenue through marketing
• Strong on both sides: analytical (Google Analytics, email reporting, conversion data) and creative (writing, design, video editing)
• Excellent written communication
• Self-directed

Preferred

• /none specified/

Benefits

• Health insurance available after 4 months
• Paid vacation that increases with tenure
• Paid sick time and paid company holidays
• Full weeks off for Thanksgiving and Christmas
• Occasional three-day weekends
• Professional development and opportunities to attend major industry events