Responsibilities

• Plan, create, and execute multi-channel marketing campaigns focused on brand awareness and lead generation across email, social media, and community platforms (Reddit, Slack, Discord).
• Manage targeted lifecycle email campaigns that nurture warm leads, prospects needing more time, and current clients to drive engagement and conversions.
• Create and proofread copy for sales pipeline outreach, client communications, partnership materials, and social/community engagement posts.
• Proof and edit cold outreach campaigns produced by the Growth Marketing team.
• Oversee and grow community selling efforts by participating in and monitoring conversations across Reddit, Discord, and Slack communities.
• Build, maintain, and optimize HubSpot workflows and automations to streamline customer journeys and marketing touchpoints.
• Utilize automation tools like Zapier and Clay to create customized workflows that improve marketing efficiency.
• Promote and assist with webinars, events, and other marketing initiatives that drive lead generation and client retention.
• Collaborate with Sales and Account Management teams to develop marketing assets such as success stories, one-pagers, and presentation decks.
• Manage social media posting and engagement to increase TalentPop’s brand presence.

Requirements

• 2+ years of experience in marketing, growth, or lifecycle roles, ideally within a B2B or agency environment.
• Proven experience executing multi-channel campaigns across email, social media, and community platforms.
• Strong copywriting and editing skills with the ability to adapt messaging for multiple audiences.
• Hands-on experience with HubSpot workflows and Zapier automations. Experience with Clay is a plus.
• Data-driven mindset with a track record of analyzing performance and optimizing campaigns.
• Strong eye for design and ability to collaborate with creative teams.
• Experience creating sales enablement assets such as one-pagers, success stories, and decks.
• Highly organized, detail-oriented, and capable of managing multiple projects simultaneously.
• Self-starter who thrives in a fast-paced, entrepreneurial environment.
• Proficient with Google Workspace, including Google Sheets, Docs, and Forms.

Preferred

• Experience with Clay is a plus
• E-Commerce experience is a major plus
• Experience leveraging AI tools is strongly preferred

Benefits

• Unlimited PTO after 90 days of employment.
• Company MacBook and $300 home office stipend.
• Comprehensive PPO Health Insurance plus 100% company-covered Dental and Vision.
• 401(k) match.
• Team events and international offsites.
• Summer Fridays with shortened workdays during designated summer months.
• Corporate Wellness Program including 24 Hour Fitness membership or ClassPass credits, plus wellness workshops and mental health resources.