Responsibilities

• Own paid acquisition and email nurture programs
• Drive strategy, execution, and optimization across Google Search, LinkedIn, Meta, YouTube, and emerging channels.
• Manage budgets, bidding, targeting, and creative and continuously test and iterate.
• Own email nurture programs to keep leads engaged and move them through the funnel to pipeline.
• Build and scale the pipeline engine.
• Map how customers are acquired, find the patterns, and turn them into a repeatable system.
• Connect paid programs with field, partner, and outbound motions into one cohesive acquisition system.
• Partner with Sales to drive revenue.
• Keep marketing, BDR, and sales aligned on targeting, messaging, and pipeline quality
• Use data and sales feedback to double down on what works and cut what doesn’t.
• Build an AI-native growth approach.
• Design and deploy AI-powered workflows that automate repetitive work across targeting, segmentation, creative testing, performance reporting, and lead routing
• Build systems, not just prompts - think orchestration, automation, and compounding leverage, not one-off tools
• Continuously identify where AI can remove friction, surface insights, or improve decision-making across the full acquisition funnel

Requirements

• 5+ years of experience in B2B SaaS marketing (ideally in the Salesforce ecosystem)
• Hands on experience with LinkedIn, Google Paid Search, Meta, Youtube, Reddit
• Proven ability to execute across brand and demand generation
• Hands-on experience with HubSpot (email nurture programs, segmentation, landing page build out, etc.)
• Hands-on experience with Salesforce (reporting, dashboards, pipeline tracking)
• Experience working closely with Sales and BDR teams

Preferred

• Experience with creating videos and running Youtube ads is a plus!