Responsibilities

• Translate product positioning into targeted messaging for ICPs, ensuring a consistent, differentiated narrative—including “Why Now”—throughout the customer journey.
• Continuously refine ICP definitions, segment strategies, and go-to-market plays based on performance data, market feedback, and company growth goals.
• Lead marketing mix and campaign strategy, owning messaging, content, enablement, performance measurement, and lifecycle marketing programs.
• Be hands-on in creating sales-ready materials and high-intent campaign assets to support demand generation and GTM initiatives.
• Optimize funnel performance through segmentation, testing, and continuous feedback to drive pipeline velocity.
• Orchestrate ABM programs by defining target account lists, creating personalized enablement assets, and driving cross-functional alignment between Sales, Product, and Marketing.
• Provide clear performance reporting and campaign insights to leadership, identifying early traction patterns to create repeatable, scalable plays.

Requirements

• 5+ years of experience in B2B SaaS marketing with a hybrid background in Product Marketing, Demand Generation, and Lifecycle.
• Proficiency in turning complex technical features into clear, compelling, benefit-driven narratives
• Strong cross-functional project management and communication skills
• Fluency with marketing tech stacks, including HubSpot, Salesforce, 6sense, and project management tools (Asana, Monday.com).
• Data-driven mindset to measure impact in pipeline, revenue, ARR, pipeline velocity, and segment CAC.
• Excellent documentation, operational, and organizational skills—maintaining knowledge hubs, process guides, and driving follow-through on action items.
• Experienced in managing multiple, concurrent campaigns and launching new initiatives.
• Strategic thinker comfortable with ambiguity, connecting insight to execution.
• Proven ability to use LLMs to transform technical product specs into high-converting multi-channel copy.
• Ability to leverage AI analytics to identify segment-specific trends, predict pipeline health, and drive actionable insights.