Responsibilities

• Own acquisition and subscriber journey
• Define the user journey to drive paid subscription conversion onsite and via email.
• Help shape the structure and packaging of City Cast DC's subscription tiers and value proposition
• Develop robust lifecycle communications including welcome, retention, and winback series
• Partner with the City Cast membership manager to develop and run ad hoc membership campaigns across email, website, social and podcast messaging
• Partner with editorial and audience teams to promote subscriber benefits such as original paywalled content, member events, swag, etc.
• Write or closely direct copy for all acquisition touchpoints including website, newsletter in-podcast CTAs
• Data and operations
• Track and report on core subscription metrics: conversion rate, churn rate, LTV, and net subscriber growth
• Translate data into clear recommendations and share findings with key stakeholders
• Stay current on industry best practices around personalization, segmentation, and platform capabilities

Requirements

• This is both a strategic and operational role. You have a builder mentality — you're comfortable owning subscriber growth strategy and operationalizing it.
• 2-5 years of experience in a consumer subscription business, with a very strong preference for media experience. You should have worked on growth or lifecycle marketing, conversion-rate optimization or product marketing
• Solid grasp of subscription funnel economics — you know what moves conversion and retention rates and why
• Familiar with membership and CRM tools.
• A strong, clear writer who can match a brand voice and craft copy that converts
• Data-informed mindset — able to interpret metrics and apply insights
• Able to manage multiple projects in a fast-moving environment
• Genuine enthusiasm for local journalism and the communities it serves

Benefits

• This position is full-time and remote, with excellent benefits.
• Candidates based in the D.C. area are strongly preferred so they can collaborate closely with our local team.
• The Growth Marketing Manager for Subscriptions will report to the City Cast DC General Manager.
• City Cast is an equal opportunity employer committed to excellence through diversity, which involves attracting talented people from diverse backgrounds and traditions.
• We encourage everyone to apply.