Responsibilities

• Campaign Execution: Collaborate with the CEO and agency partners on campaign planning, development, and execution across email, paid media, webinars, events, and experimental channels.
• Marketing Tech & Operations: Own the day-to-day management of our marketing stack (Clay, HubSpot, Chili Piper, etc.), ensuring accurate setup, data hygiene, and campaign execution across platforms.
• Landing Page & Form Management: Build and update landing pages, lead forms, and workflows to support campaign launches and lead capture efforts.
• Lead Routing & Attribution: Ensure accurate lead tracking, scoring, and routing to Sales; monitor and troubleshoot issues across the funnel.
• Email & Nurture Campaigns: Build and deploy segmented email marketing campaigns, nurture sequences, and lifecycle flows.
• Run Growth Experiments: Test and iterate across the funnel, from new channels to optimizing our AI strategy, to find what drives results.
• Performance Monitoring: Track and report on campaign performance metrics, such as open rates, CTRs, conversion rates, and pipeline impact, and flag optimization opportunities.
• Cross-functional Support: Collaborate with Sales, Partnerships, RevOps, and other Marketing team members to support ABM initiatives and new tool integrations.
• Audience Targeting: Utilize firmographic, intent, and engagement data from tools like Clay and ZoomInfo to build and maintain segmented account lists for effective outbound and campaign targeting.