Director, Growth Marketing
Kandu
USA (Remote)
$160K/yr - $175K/yrIn-houseFull-timeSenior level8+ years exp.
6 hrs ago
Growth Marketing Manager
Doral, FL (On-site)
Salary Not AvailableMid Level3+ years expFull time
Posted 5 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive Shopify e-commerce growth and profitability by owning CRO, lifecycle marketing, and marketplace performance for a health supplement brand.
- Own Shopify stores performance — conversion rate, AOV, retention, and LTV
- Develop and execute CRO strategies: landing page testing, PDP optimization, funnel improvements
- Audit and guide agency advertising strategy across Meta & Google with a focus on profitable growth
Job Description
Drive Shopify e-commerce growth and profitability by owning CRO, lifecycle marketing, and marketplace performance for a health supplement brand.
- Own Shopify stores performance — conversion rate, AOV, retention, and LTV
- Develop and execute CRO strategies: landing page testing, PDP optimization, funnel improvements
- Audit and guide agency advertising strategy across Meta & Google with a focus on profitable growth
- Oversee lifecycle marketing: email/SMS flows, subscriber experience, and retention programs
- Manage TikTok Shop and affiliate ecosystem to drive incremental revenue
- Provide support on additional marketplaces such as Amazon, as needed
Solara Labs
Solara Labs is a boutique manufacturer of dietary supplements for the nutrition industry. We specialize is complex formulations and unique delivery formats, including our industry-leading fast-melt technology. Our 100 years combined experience in nutraceutical formulation development make us the trusted R&D arm of leading brands seeking differentiation in the marketplace. We also have three brands of our own which showcase the breadth and sophistication of our technology (EZ Melts®, BariMelts®, and Renzo’s®).Companies interested in working with us are encouraged to submit a project inquiry through our website.
Traffic Signals
Monthly Visitors
1.6K
Traffic Source Mix
Search
38.3%
Direct
44.5%
Referral
4.8%
Social
11.2%
Paid
1.1%
Headcount Trend
Current headcount: ~36
Marketing Team
Marketing Team Size
6 (17% of company)
