Responsibilities

• Lead and optimize marketing campaigns to drive quality leads and pipeline growth.
• The Growth Marketing Manager develops, executes, and continually optimizes omni-channel marketing campaigns and account-based programs that drive high quality leads, funnel performance and pipeline growth to meet business goals for assigned market segments.
• This role is responsible for orchestrating demand generation strategies and plans cross-functionally in a distributed organization, working in partnership with sales, content marketing, product marketing and the network of SmartPM partners.
• Develop a deep understanding of SmartPM’s customers, products, their target market segments & audiences and how best to reach buyers throughout the customer journey
• Create, plan, and execute inbound and outbound marketing campaigns and account-based programs spanning digital, web, email, content, social and events to generate MQLs, optimize funnel performance and increase pipeline in assigned market segments
• Partner with SmartPM’s digital marketing team to develop cohesive digital strategy and testing within inbound and outbound channels including but not limited to SEO, SEM, paid social, display, remarketing and webinars
• Work closely with Business Development to acquire and manage high quality prospect databases and develop effective email and telemarketing outbound campaigns to these targets
• Collaborate with Sales, Product Marketing, Content Marketing and SmartPM partners to define content requirements to support lead generation efforts and ensure content plans are brought to life throughout buyer journey
• Partner with Digital Strategy and Operations team to develop reporting and analytics metrics to forecast, measure, analyze and report the impact of demand programs and campaigns on MQL, pipeline, bookings and funnel velocity in assigned segments

Requirements

• 5+ years of demonstrated success in marketing in a B2B SaaS company
• Experience with account-based marketing programs and the Enterprise SaaS sales cycle
• Experience with CRM and Marketing Automation Software (HubSpot is a plus)
• Demonstrated ability to engage decision makers and executives
• Preferred Experience and knowledge of the Construction market
• Demonstrated track record of success meeting or exceeding lead and pipeline generation targets
• Bachelor’s degree in Business, Arts, Science or Engineering required; MBA is a plus
• Interpersonal Skills Honesty and integrity in all job responsibilities
• Ability to collaborate effectively in a changing environment, and lead and drive direction with cross-functional teams
• Data-driven, analytical mindset to drive marketing insights and decisions

Preferred

• 5+ years in B2B SaaS marketing; experience with CRM and account-based marketing preferred.

Benefits

• Enjoy remote work options, a collaborative culture, and opportunities for professional growth.