Responsibilities

• Develop and execute an integrated growth strategy for each brand aligned with company-specific annual goals, revenue targets, and growth objectives.
• Recommend how marketing resources, time, and budget should be allocated across Shannon Property Management and Astra Air & Repair based on opportunity, performance, and ROI.
• Monitor and analyze the Houston property management, HVAC, and home services markets, including competitors, customer trends, new business opportunities, and emerging acquisition channels.
• Own and personally execute SEO, local search, paid search and social campaigns, email marketing, landing pages, and other lead-generation initiatives.
• Evaluate lead sources based on conversion rates, customer acquisition cost, and revenue potential and adjust strategy based on performance.
• Build and manage referral and partnership programs with real estate agents, investors, homeowners, vendors, and other strategic partners.
• Drive retention, engagement, and growth within our existing contact network through targeted initiatives, including quarterly newsletters, lifecycle campaigns, and identifying potential buyer leads within our renter base.
• Partner with sales, leasing, and operations teams to improve lead handoff, follow-up, conversion, and sales collateral.
• Own website content and conversion optimization across WordPress and Grav.
• Develop and manage social media, email, and digital content for both brands while maintaining distinct and consistent brand identities.

Requirements

• 5+ years of hands-on digital or growth marketing experience preferred. Candidates with less traditional tenure but demonstrated high-level, AI-leveraged execution are encouraged to apply.
• Demonstrated experience personally running paid campaigns, creating content, and building or optimizing landing pages—not solely directing agencies or outside vendors.
• Strong working knowledge of SEO, local search, paid media, email marketing, lead generation, conversion optimization, and digital analytics.
• Experience in property management, real estate, HVAC, home services, or another local service-based industry strongly preferred.
• Strong AI fluency and the ability to demonstrate how you've incorporated AI into real marketing workflows, campaigns, content production, automation, or reporting.
• Strong analytical skills with the ability to build scorecards and dashboards, interpret performance data, and make informed budget decisions.
• Working knowledge of WordPress required; familiarity with Grav or a comparable CMS is a plus.
• Strong written and verbal communication skills.
• Highly organized, self-directed, and comfortable balancing priorities across two growing brands.

Preferred

• Bachelor's degree in Marketing, Business, or a related field preferred; equivalent hands-on experience will be considered.
• Experience in property management, real estate, HVAC, home services, or another local service-based industry strongly preferred.
• Grav familiarity or Grav or a comparable CMS is a plus.