Growth Marketing Manager, SEM at Thumbtack | USA | $105K/yr – $160K/yr

Growth Marketing Manager, SEM

USA (Remote)

$105K/yr – $160K/yrSenior Level8+ years expFull time

Posted 5 months ago

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Job Summary

This role leads Thumbtack’s paid search program across Google and Microsoft, focusing on growth, experimentation, and measurement. It requires 8+ years in paid digital advertising with TROAS/LTV bidding and strong data analytics. Collaboration with data science and engineering teams to build automation is central to the role.

Job Description

Responsibilities

Execute & improve Thumbtack’s paid search strategy, identifying new opportunities for customer and pro growth
Manage, optimize, and grow the SEM program across Google and Microsoft, adhering to KPIs
Develop experimentation roadmap for ad copy, keywords, bidding and more
Partner with cross-functional data science, analytics, and engineering teams to build automation and scalable tools
Own the tracking, attribution, and measurement of performance metrics (iROAS, incrementally, lift, etc.) using a combination of in-house and third-party data

Requirements

8+ years experience in paid digital advertising, with a proven track record of improving and scaling ad programs with specific conversion volume and efficiency goals
Demonstrated experience improving performance of SEM campaigns through testing, optimization, automation, and creative
Ability to manage relationships with a large portfolio of ad vendors and partners
Ability to define and execute on a 6-12 month roadmap with aggressive milestones
Experience with TROAS + LTV bidding
Strong data analytics skills (pivot tables, vlookups, basic modeling)
Strong fluency with generative AI and automation tools and a track record of integrating them into day to day SEM execution and analysis

Thumbtack

3.9 Glassdoor

Thumbtack is the one app you need to take care of and improve your home — from personalized guidance to AI tools and a best-in-class hiring experience. Every day in every county of the U.S., people turn to Thumbtack to complete urgent repairs, seasonal maintenance, and bigger improvements. We help homeowners know projects to do, when to do them, and who to hire from our growing community of 300,000 local service businesses. If making an impact inspires you, join us. Imagine what we’ll build together.Please be advised: Thumbtack's Recruiting team will only communicate with active candidates from Thumbtack LinkedIn verified accounts and name@thumbtack.com email addresses. Careers-thumbtack.com is a fradulent email address.

Founded in 2008

Benicia, California, USA

1.6K employees (254 in marketing)

www.thumbtack.com

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78% CEO approval