Responsibilities

• Design and execute full-funnel, multi-channel marketing campaigns that generate qualified pipeline within the independent physician market.
• Develop clear, differentiated messaging and positioning that translates product value and customer outcomes into compelling market narratives.
• Partner closely with Business Development to align marketing initiatives with territory strategies, pipeline goals, and target account priorities.
• Build and manage account-based marketing programs targeting high-value physician practices and healthcare organizations.
• Create high-impact sales enablement assets - including pitch decks, one-pagers, case studies, FAQs, and ROI snapshots - that improve conversion and deal velocity.
• Partner with Customer Success to surface performance insights, testimonials, and measurable outcomes, and convert them into customer-facing proof points.
• Standardize and optimize marketing-to-sales handoffs (MQL → SQL → Opportunity) to improve funnel efficiency and lead quality.
• Own campaign performance, attribution, and reporting; continuously optimize targeting, messaging, and conversion rates using data-driven insights.
• Leverage CRM, marketing automation, and enrichment tools to execute, track, and scale demand generation initiatives.