Responsibilities

• Design and execute full-funnel, multi-channel marketing campaigns that generate qualified pipeline within the independent physician market.
• Develop clear, differentiated messaging and positioning that translates product value and customer outcomes into compelling market narratives.
• Partner closely with Business Development to align marketing initiatives with territory strategies, pipeline goals, and target account priorities.
• Build and manage account-based marketing programs targeting high-value physician practices and healthcare organizations.
• Create high-impact sales enablement assets - including pitch decks, one-pagers, case studies, FAQs, and ROI snapshots - that improve conversion and deal velocity.
• Partner with Customer Success to surface performance insights, testimonials, and measurable outcomes, and convert them into customer-facing proof points.
• Standardize and optimize marketing-to-sales handoffs (MQL → SQL → Opportunity) to improve funnel efficiency and lead quality.
• Own campaign performance, attribution, and reporting; continuously optimize targeting, messaging, and conversion rates using data-driven insights.
• Leverage CRM, marketing automation, and enrichment tools to execute, track, and scale demand generation initiatives.

Requirements

• 6+ years of experience in B2B growth or demand generation, with a proven track record of generating qualified pipeline within a defined vertical market.
• Demonstrated success building and scaling full-funnel marketing programs that convert targeted accounts into sales opportunities.
• Experience executing and optimizing multi-channel campaigns, including outbound, paid acquisition, and account-based marketing.
• Strong analytical capability with hands-on ownership of funnel metrics, attribution, CAC/CPL, and pipeline reporting.
• Proficient with CRM, marketing automation, and campaign execution tools (e.g., HubSpot, Salesforce, LinkedIn Ads, enrichment platforms).
• Experience partnering closely with sales teams to align marketing strategy with territory plans and revenue goals.
• Bachelor’s degree or equivalent practical experience.

Benefits

• Medical, dental, and vision coverage - 100% of the employee premium is covered by Rx Redefined.
• Professional growth - be part of a high-growth team where you’ll learn quickly and see the impact of your work.
• Unlimited PTO.