Responsibilities

• Build and launch demand generation campaigns in partnership with internal creative/content teams and external agencies.
• Manage paid media strategy and performance across search, social, retargeting, and digital advertising channels.
• Monitor campaign performance daily and optimize for conversion rates, efficiency, and return on ad spend.
• Design and execute A/B and multivariate tests across landing pages, email campaigns, forms, and advertising creative.
• Develop and maintain marketing automation workflows across the customer lifecycle using platforms such as Pardot or similar systems.
• Own marketing lead flow processes, including lead intake, routing logic, lifecycle stages, scoring, and sales handoff coordination.
• Partner with sales leadership to improve speed-to-lead, lead quality feedback loops, and pipeline visibility.
• Analyze funnel performance to identify friction points, conversion gaps, and opportunities for optimization.
• Track and report on marketing and pipeline KPIs including CAC, LTV, ROAS, conversion rates, and influenced revenue.
• Coordinate with agency partners and vendors, establish performance expectations, and ensure accountability against goals.

Requirements

• 3–5 years of experience in digital marketing, demand generation, growth marketing, or marketing operations.
• Hands-on experience with Google Analytics or similar analytics platforms.
• Experience managing paid search, paid social, and digital campaign performance.
• Working knowledge of CRM and marketing automation platforms such as Salesforce, Pardot, HubSpot, Marketo, or similar tools.
• Strong analytical skills with the ability to translate data into recommendations and action plans.
• Experience building workflows, lead routing systems, and lifecycle automation.
• Ability to manage multiple campaigns and priorities in a fast-moving environment.
• Strong communication and presentation skills, including experience sharing results with leadership teams.
• Collaborative mindset with the ability to work cross-functionally across marketing, sales, and agency teams.
• Bachelor's degree in Marketing, Communications, Business, Analytics, or related field preferred.

Preferred

• Experience scaling marketing systems in a multi-location or field-services environment.
• Familiarity with attribution modeling and customer journey analytics.
• Advanced experience with Salesforce reporting, dashboard creation, or CRM administration.
• Experience managing agency relationships and performance contracts.
• Strong experimentation mindset with a history of improving campaign performance through testing.
• Understanding of B2B marketing funnels and commercial sales processes.
• Experience working in sustainability, environmental services, logistics, industrial services, or related industries.
• Certifications in Google Ads, Google Analytics, HubSpot, Salesforce, or Pardot are a plus.

Benefits

• Medical, dental, and vision coverage
• 401(k) with company match
• Paid time off and company holidays
• Life and disability insurance
• Employee assistance program
• Professional development and training opportunities
• Career growth opportunities within a rapidly expanding national organization