Responsibilities

• Build and scale organic and earned channels that grow audience and customer acquisition.
• Own organic social across LinkedIn, YouTube, Instagram, Facebook, and emerging channels.
• Create and shoot platform-native content, including short-form video.
• Develop partnerships with creators, industry associations, platforms, and distribution partners.
• Build referral, affiliate, advocacy, and community growth programs.
• Own SEO and AI answer-engine optimization.
• Design experiments, define metrics, and scale the channels that compound.
• Collaborate with sales, product, and engineering on campaigns and customer stories.

Requirements

• 4 or more years of hands-on organic growth marketing experience.
• A track record of scaling organic acquisition at a high-growth Series A to Series C startup, marketplace, or similarly fast-moving company.
• B2C or marketplace marketing experience with non-technical customers.
• Ownership of organic social, press, partnerships, newsletters, referrals, or adjacent earned channels.
• Experience producing content directly, including short-form video.
• Strong quantitative judgment and comfort operating with high autonomy.
• A bachelor's degree from an accredited university.
• Ability to work on-site five days per week in Flatiron, Manhattan, or willingness to relocate to New York City.

Preferred

• Marketplace experience.
• Existing relationships with creators, journalists, industry associations, or platform partners.
• SEO, AI answer-engine optimization, content-management, and marketing analytics experience.