Responsibilities

• Develop and execute full-funnel B2B digital marketing campaigns across email, paid and organic social channels, programmatic and web.
• Build, manage, and optimize campaigns, including segmentation, workflows and reporting.
• Drive measurable outcomes including leads, MQLs, event registrations, and revenue contribution.
• Use AI to generate, test, and iterate on email subject lines, ad copy, and social media content, including A/B testing variations at scale.
• Apply AI to audience segmentation, personalization, and targeting strategy to improve campaign performance.
• Leverage AI to analyze performance data, surface insights, and generate actionable recommendations.
• Use AI to score leads, personalize outreach sequences, and optimize conversion paths.
• Own performance metrics and use data to continuously test and improve results.

Requirements

• Minimum of 5 years of B2B digital marketing experience with demonstrated revenue or pipeline impact.
• Hands-on experience with email marketing, paid and organic social, and programmatic campaigns.
• Demonstrated use of AI tools across marketing functions, content creation, audience targeting, performance analysis, and campaign optimization.
• Familiarity with AI-powered features within platforms such as HubSpot and LinkedIn Campaign Manager.
• Ability to build and refine effective AI prompts to produce high-quality, on-brand marketing outputs.
• Experience using AI for copywriting, content iteration, and multivariate testing across email, social, and web
• Ability to use AI for audience segmentation, personalization, and targeting strategy.
• Strong analytical skills and comfort owning performance metrics.
• Ability to manage multiple campaigns and priorities in a fast-moving environment.
• Domestic travel 3-5 times a year.

Benefits

• Health, dental, vision
• 401(k) with employer match
• Company-paid disability and life insurance
• Generous PTO and paid holidays
• Professional development support
• Early close Fridays year-round