Growth Marketing Manager at Peepers by PeeperSpecs | Michigan City, IN

Peepers by PeeperSpecs

Growth Marketing Manager

Michigan City, IN (Remote)

Salary Not AvailableMid LevelFull time

Posted 4 months ago

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Job Summary

Own growth marketing for a digital acquisition P&L, driving paid media with forecast accuracy, incrementality tests, and AI-powered creative to maximize contribution margin.

Own the end-to-end growth P&L and daily media buying aligned to contribution margin.
Must-have: Deep experience with Meta/Google architectures (Advantage+, Performance Max) and automated bidding.
Standout: Strong systems mindset linking Shopify, ad platforms, and financial models into a single source of truth.

Job Description

Own growth marketing for a digital acquisition P&L, driving paid media with forecast accuracy, incrementality tests, and AI-powered creative to maximize contribution margin.

Own the end-to-end growth P&L and daily media buying aligned to contribution margin.
Must-have: Deep experience with Meta/Google architectures (Advantage+, Performance Max) and automated bidding.
Standout: Strong systems mindset linking Shopify, ad platforms, and financial models into a single source of truth.

Peepers by PeeperSpecs

Peepers is a 4th generation family run company that is continuously reinventing the spectacle, and we have fun doing it!Our company began with a quest to find upbeat eyewear, and that light-hearted spirit is embedded in everything we do. From our unique designs to a caring customer experience, our family’s legacy is dedicated to the pursuit of fashion as its most fun.Brand Mission: To inspire the journey of self-expressionVision: We will tirelessly discover what's out there (trends, innovation, service, design) and offer it to our customers with incomparable value

Founded in 1908

Michigan City, Indiana, USA

64 employees (5 in marketing)

www.peepers.com