Responsibilities

• Design and execute end-to-end growth marketing strategies across acquisition and engagement channels (including paid media, email, app store, and in-product messaging) to accelerate the growth of Google Wallet and Google Pay.
• Manage all facets of marketing campaigns from concept, strategy, and creative production to launch coordination, optimization, and reporting—leveraging AI technologies to maximize efficiency and performance.
• Design and execute A/B and multivariate tests to continuously optimize key metrics, including click-through rate (CTR), conversion rates (CVR), and cost per acquisition (CPA).
• Analyze campaign performance data and user behavior to extract actionable insights, uncover net-new growth levers, and streamline the user conversion funnel.
• Partner closely with growth experts across Payments Marketing, Product Management, Engineering, Data Science, and Regional Marketing teams to accelerate user growth and enhance the core product experience.

Requirements

• Bachelor's degree or equivalent practical experience.
• 4 years of experience in digital consumer growth marketing, with a focus on online channels (e.g., web, paid media).
• Experience managing cross-functional or cross-team projects.
• Experience leveraging data or analytics to inform marketing plans, measure campaign performance, or generate user insights.

Preferred

• Experience managing external partners, including creative agencies for campaign asset design and technical agencies for website builds.
• Experience in consumer mobile apps growth marketing, covering acquisition, engagement, and strategies.
• Understanding of the website development lifecycle, including strategy, UX design, execution, and optimization.
• Familiarity with mobile app-specific growth channels, including Google App Campaigns, and App Store Optimization (ASO).
• Strong familiarity with the payments space, including eWallets.