Growth Marketing Manager – Paid Media

USA (Remote)

$80K/yr – $100K/yrSenior Level4+ years expFull time

Posted 3 months ago

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Job Summary

Drive end-to-end paid performance for a fast-growing fintech lender, owning paid media from click to funded deal.

  • Own Meta and Google Ads campaigns with end-to-end responsibility
  • Must-have: Deep hands-on Meta Ads lead-gen experience
  • Standout: Budget ownership over $500K+ monthly and data-driven optimization

Job Description

Responsibilities

  • Own Meta (Facebook & Instagram) Ads end-to-end
  • Manage Google Ads (search and retargeting)
  • Build and optimize full-funnel campaigns
  • Continuously test creatives, messaging, and offers
  • Optimize for cost per funded deal, not just CPL
  • Monitor lead quality with sales and underwriting
  • Improve lead-to-funded rates
  • Support verticalized campaigns
  • Own GA4 and Google Tag Manager
  • Ensure clean event tracking

Requirements

  • Deep, hands-on expertise in Meta Ads lead generation
  • Hands-on experience managing $500K+ in paid media spend
  • 4+ years of paid acquisition experience
  • Strong Google Ads knowledge
  • Experience with GA4 and GTM
  • Comfortable owning performance targets
  • Lending, fintech, or high-intent lead gen experience
  • Salesforce familiarity
  • Revenue-focused optimization mindset
  • In-house ownership mentality

Benefits

  • Greenfield Architecture
  • Real Urgency, Real Scale
  • Collaborative Leadership
  • AI-First Culture
Byzfunder logo

Byzfunder

ByzFunder NY LLC is a premier lending institution for small to medium-size businesses. As an alternative financing leader, ByzFunder assists in developing programs that fit small business needs in a very timely fashion. With over 20 years of underwriting experience, our innovative approach to financing has helped thousands of companies achieve their short-term as well as long-term goals. We have simplified the process to provide most applicants with answers in under 3 hours and funding within 24 hours.

Founded in 2018
New York, New York, USA
51 employees (2 in marketing)

Traffic Signals

Monthly Visitors
10.8K
Traffic Source Mix
Search
24.1%
Direct
53.6%
Referral
5.6%
Social
15.3%
Paid
1.3%

Headcount Trend

Current headcount: ~51

Marketing Team

Marketing Team Size
2 (4% of company)
Median Career Experience
13.5 years
Median Tenure
0.8 years