Responsibilities

• Run and optimize campaigns across Google, Meta, Tiktok, Instagram, Youtube, LinkedIn, Reddit, and X while managing budgets, testing creative, and driving down CAC week over week
• Test 10+ new ad concepts per week across channels, working with our designer and creative partners to iterate on what's converting
• Stand up new channels (programmatic, podcast ads, CTV) as we prove out the core ones and expand spend
• Own performance reporting from top-of-funnel through lead and pipeline generation, delivering regular readouts to the sales and marketing leadership
• Set up or significantly improved conversion tracking and attribution
• Optimize campaigns, audiences, and creative strategy to improve ROAS across the performance marketing ecosystem
• Conduct A/B testing, cohort analysis, and customer segmentation to improve campaign performance

Requirements

• 5+ years of experience managing digital marketing campaigns
• Hands-on experience with LinkedIn Campaign Manager, Google Ads and/or Meta Ads Manager
• Managed $50K-$250K/month in spend and scaled budgets while maintaining efficiency

Benefits

• Equity: $50,000 - $75,000
• Base Salary: $160,000 - $210,000
• Medical, dental & vision insurance
• One Medical membership
• Mental health support (Talkspace)
• Fertility & family-building support (Kindbody)
• Virtual healthcare (Teladoc Health)
• 401(k) benefits
• Commuter benefits
• Learning & development budget for courses, certifications & language learning